Our Story

Phoenix and Aura was born from a journey of transformation and discovery. As a corporate finance professional, I witnessed the toll of corporate politics and negativity. Over time, I became bitter, mirroring the unhappiness of those around me. My life took a turn when I accidentally walked into a crystal store. I was captivated by the energy-changing power of crystals and their ability to inspire positivity and growth. This realization became a source of comfort and strength for me, sparking the creation of Phoenix and Aura.

I noticed a gap in the market—while many people carry crystals for their energy, it can be inconvenient, and the available crystal jewelry often lacked style. Existing resources for crystal education were cluttered and unreliable. I envisioned a brand that combines healing and transformation with elegant, fashionable designs. That’s how Phoenix and Aura came to life.

The phoenix symbolizes rebirth, and the aura represents the energy surrounding each of us. Together, they reflect our mission: to inspire transformation and empower people to live the life they envision. Our jewelry is designed to foster good energy, promote health, and bring happiness to every moment of your journey.

At Phoenix and Aura, we are guided by these core values:

• Authenticity: Every piece is carefully chosen for its quality and purpose.
• Empowerment: We aim to inspire confidence and positive change.
• Transformation: Our jewelry is a tool for personal growth and renewal.
• Spiritual Growth: Connecting with good energy is at the heart of everything we do.
• Good Karma: From sourcing to crafting, we prioritize ethical practices and positive energy.

Our products are more than just jewelry. Each piece is energy-infused and sourced from reputable vendors who uphold fair labor practices and business ethics. We collaborate exclusively with people who share our values and positive energy. Every design is thoughtfully curated to ensure it’s both meaningful and luxurious, reflecting the premium quality our customers deserve.

Phoenix & Aura’s jewelry is crafted to solve real problems and support your aspirations. Whether you’re striving for career success, seeking confidence, or battling anxiety, there’s a crystal and a design for you. Our pieces are beautiful, versatile, and easy to wear daily, empowering you to carry good energy wherever you go.